Verizon Android share dropped substantially following iPhone 4 launch
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Verizon Wireless’ share of the U.S. Android market was down again in August, sinking to its lowest point since the carrier’s launch of the iPhone 4 this past March. The nation’s top carrier played a large role in popularizing Google’s mobile OS thanks to a massive $100 million marketing campaign focused on the Motorola DROID, but Apple’s smartphone has shifted demand among its subscribers. According to market research firm Chitka Insights, Verizon Wireless’ share of the Android smartphone market in the U.S. stood at 51.42% in March, the month after Apple’s CDMA iPhone 4 finally launched. »read more
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