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Olympus: Why PEN is mightier than the Nikon 1
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Olympus has spoken out about the new Nikon 1 system, introduced last week as a rival to existing compact system cameras such as the PEN range of micro four thirds cameras.
In an exclusive interview with TechRadar, Mark Thackara, national marketing manager, consumer products for Olympus UK spoke to us about market reaction to the new cameras.
The Olympus PEN was one of the first compact system cameras to come to market, sharing the same micro four thirds system as the Panasonic G1 which was announced a few months previously.
Since the launch of the first PEN back in 2009, the E-P1, several different versions of the PEN range have been launched, with the current line-up including the PEN E-P3,...
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Olympus PEN E-PM1 Mini gets a $500 price tag, September release date
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Remember that cute little Micro Four Thirds camera that Olympus unveiled in June? Well, we just got word that the PEN E-PM1 Mini will ship next month, with an equally petite $500 price tag -- including a 14-42mm f/3.5-5.6 kit lens. The company is positioning the 12.3 megapixel camera as an upgrade for point-and-shoot users, as "the easiest PEN to use," thanks to a new, simpler user interface and 23 Scene-Select modes. Still, the E-PM1 is a very capable interchangeable lens camera (ILC), and includes a 3-inch 460k-dot LCD, 1080i HD video capture, RAW shooting and a maximum sensitivity of ISO 12,800, along with Manual, Aperture Priority, and Shutter Priority shooting modes. The Mini will be av...
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Olympus E-PM1 PEN Mini Pricing Announced
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Olympus has announced the recommended retail prices of the Olympus E-PM1 (a.k.a. PEN Mini) compact system camera in the UK and the US. The smallest digital PEN, which boasts features like an ultra-fast 35-point auto-focus system, wireless flash control via a bundled clip-on unit, Multi Exposure, 1080i Full HD movie recording with stereo sound and compatibility with 20 Micro Four Thirds, 27 Four Thirds and more than 500 other lenses (via adapters), will be available in early autumn for £449.99/$499.95 including a kit zoom and a tiltable external flash.
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Adobe Lightroom 3.5 will support Olympus, Panasonic and Sony RAW formats
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Possessing a camera with RAW output is great, but working with those data-rich files often isn't -- not least because most manufacturers use proprietary file formats. However, Lightroom fans who update to version 3.5 (currently at release candidate stage) should discover that it effortlessly handles RAW images from a bunch of recent cameras including the Olympus E-P3 and E-PL3, Panasonic G3 and GF3, and the Sony Alpha NEX-C3 The update will also fix a number of bugs, such as inconsistent processing times and a loss of geo-tagging metadata when converting to Adobe's Digital Negative format. Time to get those psychedelic HDR images flowing.
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Olympus E-PL3 Gets Priced in US
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Olympus America has also announced availability and pricing for the Olympus E-PL3. Also called the Olympus PEN Lite, the 12-megapixel E-PL3 is the latest Micro Four Thirds model, offering speedy auto-focus, a tiltable rear screen, flash hot-shoe, accessory port, in-body image stabilisation and a selection of Art Filters. The camera will be available from September in two different configurations; a zoom kit including the M.Zuiko Digital 14-42mm lens and a prime kit including the 17mm f/2.8 pancake lens (read review). The estimated street price for each kit is $699.99. The news comes after similar pricing announcements by Olympus UK and Olympus Europe.
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Olympus SZ-20 Firmware Update 1.1
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Olympus has issued a firmware update for the Olympus SZ-20 digital compact camera. Version 1.1 improves the “reliability of zoom positioning when power is turned off”, as Olympus puts it. You can download the firmware upgrade from within the Olympus Digital Camera Updater software, with the camera connected to your PC via USB.
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Olympus unleashes trio of interchangeable lens cameras - PEN E-P3, E-PL3 and E-PM1
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Olympus has officially announced not one, not two, but three new interchangeable lens cameras; the PEN E-P3, PEN E-PL3 and the PEN E-PM1.
The launch includes a whopper of an update for its cutting edge mirrorless PEN range in the form of the E-P3. This camera boasts a revamped set of specs, particularly in the movie and AF department.
According to Olympus, the E-P3 is the fastest auto focusing interchangeable lens camera currently on the market. This is due to a clever 35 area multiple AF system, which uses image contrast detection to snap the focus as quick as possible.
The 35 focus points also put the camera on a par with some of the more expensive top end DSLR offerings, allowing highly.....
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Olympus E-P3 strikes back with ultra-fast AF, touchscreen
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Olympus early Thursday remade its entire PEN camera line and headlined it with the E-P3. The camera uses a genuinely new 12.3-megapixel CMOS sensor and the first dual-core TruePic VI processor to reach much faster autofocus performance than not just other Micro Four Thirds cameras but most interchangeable lens cameras. It can supposedly outperform its higher-end rival, the Panasonic GH2, as well as full-fledged DSLRs like the Nikon D3100 and even the Canon EOS 1D Mark IV.
The updated combination also leads to a much more precise autofocusing system with 35 actual points, 11 of which are selectable, where the E-P2 was limited to 11 real points. Photographers can now use full-time autofocus th...
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Olympus announces LS-20M camcorder
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Olympus has mated a Full HD pocket camcorder to a high-end linear PCM recorder to produce a unique product called the Olympus LS-20M.
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Olympus releases Tough TG-810 rugged compact
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Olympus has released the Tough TG-810 rugged compact featuring built-in GPS, electronic compass and manometer (air/water pressure gauge). It features the same 14MP sensor, 28-140mm equivalent zoom len...
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Olympus E-PL2 Firmware Update 1.1
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Olympus have released a new firmware update for the E-PL2 compact system camera. Version 1.1 changes the default setting of Image Stabilizer (IS) to “On” when converter lens scene mode FISHEYE EFFECT,...
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Olympus XZ-1 Firmware Update 1.1
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Olympus have released a new firmware update for the XZ-1 compact camera. Version 1.1 resolves the issue that occurred when the POWER button of the dedicated flash units was operated.
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Olympus E-5 Firmware Update 1.1
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Olympus have released a new firmware update for the E-5 DSLR camera. Version 1.1 resolves the issue of the LCD monitor color compensation being reset.
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Olympus introduces SZ-30MR and SZ-20
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The Olympus SZ-30MR and SZ-20 are two new super-zoom compact cameras. The SZ-30MR has a 24x zoom and is the first camera ever to offer simultaneous recording of 1080p Full HD movies and 16 megapixel s...
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Olympus TG-810 tough HD and 3D shooting
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Olympus has unveiled the world's first crushproof camera - the Olympus Tough TG-810 - that can withstand a hefty 100kg of weight being put upon it.
The compact snapper is also waterproof up to 10m, du...
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