Sony spends $50m to prove PS Vita is relevant
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Sony has pumped $50m into its US launch campaign for the PS Vita, targeting hardcore gamers and internet addicts who “Never Stop Playing” as the company attempts to challenge the rise of smartphone gameplay. The promo spend is ”the largest platform launch in terms of marketing investment we’ve ever had” senior director for PlayStation handhelds John Koller told the NYTimes, with some of the cash going on getting the PS Vita into gamers’ hands for a test play. »read more
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