Nintendo Wii casual gaming focus a “misunderstanding” says exec

The Nintendo Wii’s position as the number one casual gaming console went undisputed until the arrival of Xbox Kinect last year. But now Ninty’s top boss reckons that the whole concept of the best-selling console being for casual gamers was a “misunderstanding”. Seems hard to believe, right? Read on and find out just what he had to say.
Satoru Iwata wasn’t shy in telling investors during a conference call about where Nintendo went wrong in the way it marketed the Wii, and to an extent the DS. “There was a misunderstanding that Nintendo was dedicated to [casual] games at some stage of the lifespans of the Wii and the Nintendo DS,” he said.
He added, “…we have not been able to gain adequate con... »read more

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