Sony BRAVIA KD-49X8307C Pro Reviews

The Sony KD-49X8307C is a good-looking TV whether it's on or off. The design is striking, and the panel is rather impressive for such a well-priced Ultra HD telly. It's 4K performance is excellent, showing great detail and tangible depth, but it's the HD performance which really stands out against the crowd – which is good considering you'll likely be watching mostly HD content for a good while at least. However, we're not talking about a particularly future-proof TV here for your £800 – there's no HDR now or in the future for TVs of this ilk. Whether you're happy to cope with the vagaries of Android TV though is another question. I couldn't recommend the Sony to my gran – she'd throw the remote through that UHD panel in a matter of hours. But if you're techie enough to deal with its foibles – which should hopefully diminish as Android TV matures – then the Sony KD-49X8307C is a well-priced contender for the affordable 4K crown.