LG 55LA740V Pro Reviews

LG has done a good job of serving up on the LG 55LA740V all the key design tricks and features users increasingly demand from a respectable mid-range TV. And it's put all of these design tricks and features on sale at a respectable price. LG has also clearly worked extremely hard on making its quite sophisticated smart TV platform feel easy and intuitive to use. The TV's pictures know how to make an impact too, with their bold colours and high brightness and sharpness levels. However, the LG 55LA740V sadly comes a bit of a cropper when asked to reproduce dark sequences, thanks to a below-par native contrast performance and a somewhat rough and ready local dimming system. Add to this a fairly high input lag figure, and you've got a TV that will likely frustrate both film fans and serious gamers - a fairly significant portion, in other words, of its potential audience.