Sony BRAVIA KDL-40HX753 Pro Reviews

The Sony KDL-40HX753 is a decent flat-screen television. We’d be more enthusiastic if the colour accuracy was that little bit better: it seems that slim LED-based LCD TVs are still bringing picture quality compromises to the table, and there hasn’t been any real image quality improvement for a while now (traditional CCFL-backlit LCDs had no trouble in fully satisfying the HDTV colour requirements, whereas Plasma televisions are still getting better and better, but aren’t suitable for every room). However, that’s really the only problem with the image quality, with everything else being very satisfactory for a display of this price point. Priced at around £680, the Sony HX7 has no obvious performance lead over the variety of other similar LCD HDTVs on the market, but also no gigantic negatives either. It has good picture quality, a suitably low level of input lag for gamers, and enough internet-connected Smart TV features to please most users. It represents decent value for money, and is a solid choice for anyone in the market for a well-performing LED LCD TV.

An unremarkable effort from Sony, but in truth the slightly confused feel to the KDL-40HX753 isn't all its own fault; the all-new app-studded Sony Entertainment Network and the tried-and-tested central Xcross Media Bar clash and repeat each other to the extent that simplicity is sacrificed. Judged purely on its video capabilities this is a distinctly mid-range performer, lacking in ultimate sharpness, upscaling prowess, and black levels, though it remains a very capable performer with HD and 3D sources. In summary, the KDL-40HX753 is a very likeable TV, but in a high quality, competitive market comes up a notch short of greatness.