NOKIA Asha 300 Pro Reviews

The new Asha series shared the spotlight with Lumia and this should be indicative enough of how important the new budget line is. It's obvious that S40 will be playing second fiddle to Windows Phone but Nokia are in no mood to share the low end with anyone. And while Windows Phone is Nokia's hope of clawing back lost ground in the smartphone game, Asha (Hindi for hope) should serve emerging markets where changes are no less dramatic. The four models in the Asha series are obviously aware of the priorities of their target audience. Touchscreen is slowly creeping up the agenda but nothing still beats the basics. Limited budgets make things like messaging and dual SIM almost mandatory. Everything else is optional. And while the developing markets may be ripe already for the optional stuff, the Asha series don’t force a hard choice on potential customers.