Sony BRAVIA KDL-40V4000 Pro Reviews

The Sony KDL40V4000 is an aesthetically pleasing, affordable HDTV which puts out a very pleasing image, due largely in part to its fantastic calibrated black level. Colours are relatively accurate, and although it wasn’t possible to fully calibrate the display, the “Warm2″ greyscale preset will still please many. Gaming, too, was fantastic fun, thanks to the almost non-existent input lag. A very slight forced sharpening of 1920×1080 feeds, underwhelming standard-def video processing, and a lack of user-accessible Greyscale control were a touch disappointing, but at the end of the day, the Sony KDL40V4000 ticks the most important boxes for High-Def users. It doesn’t redefine what we’ll all expect from a mid-range display, but on the whole it’s a solid, good-looking, affordable choice.