BlackBerry Curve 9360 Pro Reviews

From a technical and innovation standpoint, RIM's current product lineup is running on fumes. In an era when all that keeps the company going is the existing goodwill of its most dedicated users and a vault of cash reserves, it can't afford to release products that further alienate its customer base and tarnish its reputation. Unfortunately, the BlackBerry Curve 9360 is an outright disaster. While it offers a handful of improvements over the Curve 3G, it does little to keep pace in the highly competitive budget phone arena, where devices such as the Motorola Atrix 4G retail for a similar $29. Even dedicated BlackBerry users should avoid the Curve 9360 at all costs -- it can't match the performance, feature set and overall quality of the Torch 9810, which sells for just $20 more. If RIM intends to keep the Curve franchise alive, it must deliver compelling solutions that will excite consumers. If it's unable to do so without encroaching too much on the Bold's territory, then it's time to make both devices one and call it a day.

RIM may not be the standard-setter in touchscreen, they're less than stellar in tablets and obviously suck at saying sorry. But they don't have to prove anything to anyone when it comes to messengers. The Curve may pale in comparison to the massive effort invested into developing a whole new touchscreen lineup and the BBX platform. But the BlackBerry Curve 9360 is not a step back. It's RIM back at what they do best.

The BlackBerry Curve 9360 might not be the flagship device in the latest RIM BlackBerry launches, but it is a solid handset that adds the capabilities of OS 7 to the tried and tested BlackBerry formula.

On this evidence, BlackBerry’s lower end Curve range is moving steadily up the capability ladder and if you’re a fan of BBM it’s well worth a look. If you're unlikely to fall for the charms of BBM, then there's growing range of budget Android handsets, with plenty more apps, which may have more appeal.

he RIM BlackBerry Curve 9360 makes a great entry-level offering for those already in the BlackBerry camp.

It's still not all there. RIM could have fitted it with a quicker processor and larger battery, but then that would take this into the premium league and would negate the whole point of having more expensive handsets - although other manufacturers seem to manage to do it. Having said that, you'd be forgiven for thinking this is a premium handset, and we wholeheartedly recommend you consider this if you're looking for a half-decent messaging device.

Not all of us can afford to experience RIM’s latest and greatest offering, but for those looking for something reasonable without sacrificing too much of the experience, the BlackBerry Curve 9360 proves its worth – especially in its pricing. At $79.99 with a 2-year contract, it’s easy enough to afford on almost any budget, but more importantly, it’s able to provide us with that rock solid BlackBerry experience that it’s high-end siblings offer as well. Also, there are enough incremental improvements to make it one of the more memorable Curve handsets in recent memory, and in fact, it’s able to supplant the Curve 8900 as being the best looking Curve to date.