Sony BRAVIA KDL-37EX403 Pro Reviews

There’s nothing particularly special about the 37EX403’s performance. Once it’s warmed up it’s above average, maybe even nudging good in places. But what makes it a potentially successful TV is its combination of a very aggressive price for a Sony compared with some class-leading multimedia features, particularly where online functionality is concerned. Assuming multimedia and online features don’t leave you cold, of course!

While it definitely has its ups and downs, the 37EX403 ultimately comes out of this review with its head held high. Its features carry the day, with a combination of multimedia playback tools and excellent online capability, the latter setting the benchmark for which other brands ought to aim, especially now the service has added the Qriocity and Sky News features to its already substantial offering. The 37EX403's performance is rather more average thanks to a lack of bass in the audio, plus motion and black level issues with the pictures. But this only prevents the 37EX403 from being a must-buy recommendation. It doesn't stop it from being a surprisingly useful tool if you fancy something much more than just a TV that doesn't cost an arm and a leg.