It looks like Motorola will end up having to rework its advertising plans for the Motorola ATRIX smartphone in the UK, as a court has ruled that it can no longer claim it as the "most powerful" smartphone available. Last month, UK consumers filed a complaint against the tagline, since the Samsung Galaxy S II sports a 1.2GHz processor, compared to the ATRIX's 1GHz chip.
This week, the UK Advertising Standards Authority said that Motorola would have to pull the offending ad, despite Motorola's protests. Motorola argued that "powerful" referred to the ATRIX's ability to run multiple devices, such as its Lapdock and HD dock, and not the processor speed specifically. The ASA disagreed though, si...
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It looks like Motorola will end up having to rework its advertising plans for the Motorola ATRIX smartphone in the UK, as a court has ruled that it can no longer claim it as the "most powerful" smartphone available. Last month, UK consumers filed a complaint against the tagline, since the Samsung Galaxy S II sports a 1.2GHz processor, compared to the ATRIX's 1GHz chip.
This week, the UK Advertising Standards Authority said that Motorola would have to pull the offending ad, despite Motorola's protests. Motorola argued that "powerful" referred to the ATRIX's ability to run multiple devices, such as its Lapdock and HD dock, and not the processor speed specifically. The ASA disagreed though, si... »read more
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