NVIDIA: there's nothing 'Ultra' about Ivy Bridge Ultrabooks unless you add Kepler
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This is a vaguely awkward message for NVIDIA to be putting out. On one hand, the company is best buddies with Intel and is hoping to see its next-gen GPUs bundled with a large portion of the Ivy Bridge notebooks that will ship this year. But to reach that target, it must risk irking Chipzilla by emphasizing the limitations of Ivy Bridge's integrated graphics. That's exactly what happened at a recent presentation, when NVIDIA told us there'll be "nothing Ultra" about the performance of a regular Ivy Bridge Ultrabook because the integrated HD 4000 graphics will only handle around 43 percent of current games. »read more
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