Nintendo to make loss on each 3DS after price cut
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Nintendo's decision to slash the price of its Nintendo 3DS handheld console following disappointing sales will mean that the company will make a loss on each unit sold.
According to the Japanes arm of Bloomberg, Nintendo's radical price cut – which CVG ascertained was likely to be about a third off in the UK – means that the gaming giant is making a loss.
Microsoft and Sony both accept losses on the consoles that they sell, with game licensing meaning that they can afford to take a hit on the hardware because of the profits from the software.
Traditionally profitable
Nintendo has traditionally taken the approach that profit should be made on the hardware as well – something that served it we... »read more
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