Facebook facing advertiser exodus warns analyst
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GM abandoning Facebook’s paid advertising is likely only the start of high profile brands ditching the social network, analysts predict, with one global firm claiming the site was getting worse, not better, for marketing. ”Facebook often stands directly in the way of marketers’ efforts to measure the performance of their programs” Forrester analyst Nate Elliott claims, pointing to the social site’s inconsistent jumping between different advertising strategies as it desperately hunts for something that will actually make it money. »read more
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