'It's time for Skype' campaign kicks off in the US, UK
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Skype is kicking off a massive, $12-million marketing campaign focusing on the value of communication in both the United States and the UK. The IM and VoIP client focuses its marketing effort on the deeper, more meaningful communication that it wants to transmit.
Skype asks "When did it become OK to text Mum happy birthday?" and answers right away that "140 characters doesn't equal staying in touch." With such bold and thought-provoking statements Skype wants to make users think about their habits. »read more
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