Twitter opens up its ad platform to 10,000 more users

Twitter's self-service advertising platform launched in December last year, allowing around 100 big-name accounts to post promoted tweets to the microblogging service. Today, this number has been expanded by 100 times, with 10,000 accounts now eligible to create the adverts. The selection of which accounts the service is open to isn't arbitrary, though: the wider rollout is in itself a sponsorship deal with American Express, and the selected accounts either use or accept AmEx for payments. New advertisers will also receive $100 advertising credit to begin their campaign.
Whether the advertising platform is a success for Twitter won't be revealed until the company decides to announce numbers ... »read more

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