Facebook Could Jumpstart HTML5 Platform With App Bookmarks On News Feed
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Facebook’s late-comer HTML5 mobile app platform lags way behind the Apple App Store and Android Marketplace. Yesterday I spotted Facebook’s latest effort to catch up — a test showing bookmarks for third-party applications at the top of the mobile news feed. Currently, Facebook buries HTML5 app bookmarks at the bottom of its mobile site’s pull-out navigation menu, and only shows them in the iOS or Android Facebook app’s search bar.
Placing them much more prominently atop the mobile home page could increase engagement — the first step in attracting developers to the platform and earning money on in-app purchases. »read more
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