Twitter Acquires Social Analytics Company BackType

Twitter has acquired social analytics startup BackType, the companies announced on Tuesday.
"We'll be brining out team and technology to Twitter's platform team, where our focus will be on developing tools for Twitter's publishing partners," BackType wrote in a blog post.
BackType is behind a product called BackTweets, which aids companies in understanding the influence of their 140-character messages. Clients have included companies like AOL and Microsoft. The company was also working on a project called Storm, a data-processing tool BackType calls the "Hadoop of realtime processing."
"Joining Twitter gives us the opportunity to bring insight to tens of millions of publishers around the wor... »read more

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