Best Buy Battles Newegg Over Use of 'Geek'

Apple is battling for the right to use "app store," but what about the term "geek"? Best Buy recently sent retailer Newegg a cease and desist letter, arguing that Newegg's "Geek On" slogan and color choices are too close to that of Best Buy's Geek Squad.
Best Buy has requested that Newegg stop using the word "geek" in conjunction with an orange color scheme or power button design, and stop airing ads that seem to disparage Best Buy employees.
"Best Buy is concerned that Newegg's use of the Geek On logo is likely to create confusion among consumers and to dilute the distinctive quality of the Geek Squad mark in violation of Best Buy's trademark rights," Best Buy said in its letter, which Newe... »read more

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