Opera Software acquires two mobile ad agencies
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In its effort to grow beyond the mobile web browser business, Opera acquired AdMarvel back in January 2010. Obviously that’s not enough for the Opera Mini maker as they bought two other mobile ad agencies, Mobile Theory and 4th Screen Advertising, to even better monetize the traffic that flows through Opera browsers.
Mobile Theory is a San Francisco-based company that covers the U.S. mobile ad market from its offices in the New York City, Chicago, Los Angeles, Seattle and San Francisco. 4th Screen Advertising, on the other hand, is focused on serving the European mobile advertising markets, based in London. »read more
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