Rupert Murdoch's surprising Twitter success

Media tycoon Rupert Murdoch isn't particularly computer-savvy, but his forays into Twitter have so far managed to capture the candid, combative outbursts that characterize good microblogging. On his account, he's done everything from accusing Obama of colluding with "Silicon Valley paymasters" on SOPA to admitting that MySpace "screwed up in every way possible." And despite his often deeply unpopular opinions, Murdoch's Twitter feed has arguably done more for his image than the bland accounts of many other executives. David Carr of The New York Times agrees, saying that "by mixing the personal and political, propaganda and plain old rants, [Murdoch] is serving his interests and the interests... »read more

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