Sweden's official Twitter account now run by its citizens

Sweden's tourism department has decided to make its citizens the voice of the country's official Twitter handle by turning the account over to a different Swede every week. To make @Sweden "the world's most democratic Twitter account," the country is chosing people who "represent values, skills, ideas and are passionate about a number of areas" — not the most specific qualifications, but examples of upcoming citizens who will represent their country online include teachers, priests, farmers, and truck drivers.
The first lucky citzen, 22-year-old writer Jack Werner, took over on December 10th and has essentially turned the account into his own personal Twitter feed — there's little tourism-fo... »read more

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