Qualcomm: Tegra 3 is a “single use product”
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Qualcomm is pushing to make its Snapdragon mobile chipset brand more visible in the consumer marketplace, dismissing the threat of NVIDIA’s Tegra 3 as a “single use product” and even temporarily rebranding the Qualcomm Stadium as the “Snapdragon Stadium” from this weekend. Speaking at a pre-CES briefing today, Qualcomm’s Senior Vice President of Software Strategy Rob Chandhok suggested that, while Tegra 2 may have been found in many of the headline-grabbing tablets and phones over the past twelve months, “in the mobile space, I’m not sure that NVIDIA has any more brand awareness than we do.” The company is similarly unconcerned about the quadcore Tegra 3. »read more
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