Spotify: 250,000 new users daily after Facebook deal

Spotify is reportedly seeing 250,000 new users join each day, in the aftermath of its deal with Facebook last week, with monthly active users leaping by 1m to 4.4m. The figures, shared by music industry consultancy MusicAlly, contrasts sharply with criticism of Spotify’s decision to tie new sign-ups up with the social network. Spotify currently offers six months of its unlimited access package free to new users.
However, to get that unlimited access package, you’ll need to have a Facebook account, since the company has merged its own login system and that of the social network. In a statement, also given to MusicAlly, Spotify described it as “like a virtual ‘passport’, designed to make the e... »read more

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