Smoked by Windows Phone turning into an online ad campaign this week

According to the Seattle Times, Microsoft will be launching an online ad campaign this week with the Smoked by Windows Phone theme.
This will consist of a series of online ads challenging those who use iPhones, Android phones or other mobile devices to beat the speed of a Windows Phone in doing a browser search, sharing with their social network or shooting and posting a photo.
The 12 ads will run on tech sites as well as the Windows Phone Facebook page until the start of April.
Microsoft’s Windows Phone Facebook page will show video footage from the original "Smoked by Windows Phone" challenge featuring Ben “the pc guy” Rudolph which took place at the Consumer Electronics Show in January.
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