Apple Design Guru on What's Wrong With The Other Guys
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Apple's most popular products owe much of their success to their design, and by extension, to their designer, Jony Ive. In a new interview with the London Evening Standard, Ive dished about his secret sauce—and where his competitors are falling short.
Ive is the aesthetic brain behind groundbreaking Apple products like the iPhone and the iPad. These products were new, yes, but Ive says that's not what makes them important. Newness is necessary, but insufficient. That, says Ive, is what distinguishes the design process at Apple from the rest: »read more
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