T-Mobile USA CMO issues public plea for Apple's iPhone

T-Mobile’s chief marketing officer Cole Brodman recently published a letter on the company’s official blog addressing customers and discussing the carrier’s view on the iPhone. At first glance, it reads like a simple breakdown as to why T-Mobile doesn’t offer the iPhone. Brodman’s explanation of T-Mobile’s current iPhone situation, however, also reads a bit like a plea to Apple. “Today, there are over a million T-Mobile customers using unlocked iPhones on our network,” Brodman explains. “We are interested in offering all of our customers a no-compromise iPhone experience on our network,” he added, suggesting that Apple and T-Mobile have not been able to reach an agreement that would allow T-... »read more

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