Apple ranks second in brand value, study claims

Apple has leaped ahead in rank to become the second most valuable brand in the world, an interim 2011 Brand Finance study claims. Although the worth of a brand is difficult to quantify, Brand Finance's latest metrics put Apple up 33 percent to $39.3 billion. Leading the list is Google, which rose 9 percent to just under $48.3 billion.
The new chart puts Apple ahead of several companies for the first time, including Microsoft, IBM, Walmart and General Electric. Microsoft in fact slipped 9 percent in results to slot just below Apple at approximately $39 billion. Walmart dropped two spots to take fifth place, while IBM and General Electric held firm in their positions.
The overall value of the ... »read more

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