Microsoft Patent Hints At Emotion-sensing Ad Delivery System

The ad industry already works to serve us ads based on our interests and whatever demographics we fall into, but Microsoft could be looking to take things to the next level if a patent application is anything to go by.
Microsoft is apparently looking into serving advertisements based on users' reactions to content. No doubt you're familiar with pop-ups asking if the ads you just saw are relevant to you but a patent application from Microsoft details a method of figuring that out without having to ask you.
The application describes a scenario in which advertisers would specify desired emotional states of users they intend to target with ads as well as emotional tags linked to those desired em... »read more

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