Microsoft is still directly funding app developers

Microsoft might already have over 80,000 applications in the Windows Phone Marketplace, but when the number grows past a couple of tens of thousands, what starts to matter is not quantity, but quality. And for some of the must-have apps that could make or break a Windows Phone handset, Microsoft is still directly funding developers.
It could cost Redmond somewhere between $60,000 and $600,000 for some of the most popular apps out there. For example, Microsoft approached Foursquare and offered it funding to make its app available on Windows Phone. Foursquare business development head Holger Luedorf admits that if it wasn’t for that incentive, the company would “probably not” have built a vers... »read more

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