Nintendo to make loss on each 3DS after price cut

Nintendo's decision to slash the price of its Nintendo 3DS handheld console following disappointing sales will mean that the company will make a loss on each unit sold.
According to the Japanes arm of Bloomberg, Nintendo's radical price cut – which CVG ascertained was likely to be about a third off in the UK – means that the gaming giant is making a loss.
Microsoft and Sony both accept losses on the consoles that they sell, with game licensing meaning that they can afford to take a hit on the hardware because of the profits from the software.
Traditionally profitable
Nintendo has traditionally taken the approach that profit should be made on the hardware as well – something that served it we... »read more

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