Brief remarks in an overview of Tim Cook's new position as Apple CEO have hinted that Apple is developing a new approach to TV. The company was cryptically described as making a "new technology to deliver video to televisions." What that entailed wasn't elaborated by the WSJ source.
The mention could be an allusion to a greater emphasis on streaming over downloading. Apple TV owners can watch shows without having to permanently download a copy, but they still have to cache on the hub while they play, downloading as if they were permanent copies. It could alternately include something beyond the Apple TV.
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Brief remarks in an overview of Tim Cook's new position as Apple CEO have hinted that Apple is developing a new approach to TV. The company was cryptically described as making a "new technology to deliver video to televisions." What that entailed wasn't elaborated by the WSJ source.
The mention could be an allusion to a greater emphasis on streaming over downloading. Apple TV owners can watch shows without having to permanently download a copy, but they still have to cache on the hub while they play, downloading as if they were permanent copies. It could alternately include something beyond the Apple TV. »read more
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