Intel doesn't expect ultrabooks to hit $699 anytime soon

Intel's Asia-Pacific GM Navin Shenoy in an interview Tuesday said that ultrabooks weren't likely to get down to typical Windows PC levels in the near future. While Intel was helping to find ways to lower the price, Shenoy told Reuters that "more work needs to happen" from partners to dip much below the $999 price set by the originator of the category, the MacBook Air. The magic $699 price thought to bring mainstream adoption would come, but it wouldn't be in the first wave.
"At some point you'll have to be at that price point, but it doesn't have to be overnight," he explained. "It takes time to engineer a cost down."
He rejected, however, the calls from Windows PC builders to lower chip pri... »read more

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