Sony website uses augmented reality to test TVs in rooms

Sony UK is offering an online tool that helps perspective TV buyers visualize how a screen would look in their own house. The TV Size Guide is a web-based app that will create images of different size TVs superimposed over a rendering of a wall of their apartment or house. The would-be buyer can then compare different sizes and then get detailed information on the best fit.

Using the tool is straightforward. The user first downloads and prints out a "marker". The marker is then placed either on a wall or on top of a piece of furniture where the TV will go. The user then snaps a picture of the marker in position and uploads it to Sony's special site. The app then creates an image of a TV in ... »read more

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