Facebook working on location-based mobile ads

Facebook is preparing a new advertising product that will allow companies to target users with location-based ads based on real-time data. Speaking with Bloomberg, representatives from the social network said that the new advertising feature has been in testing for the past several months, though the company has not provided any details on when the service may be rolled out.
The mobile ad platform will take advantage of the geo-positioning capabilities common to most mobile phones on the market today. Facebook has reportedly been showing off almost a dozen location-based advertising models to a client council made up of ad executives and corporate chief marketing officers. Use of real-time, ... »read more

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