When developers first started to populate the Android Market, Google didn’t have an in-house solution for in-app transactions. As a result developers turned to third party payment options, such as PayPal, Boku, and Zong. While this solved the problem of enabling payments inside of Android apps, the multiple competing payment platforms hurt the rate at which app users purchased items (the “conversion rate”), because not all potential users would have the necessary payment account set up.
To address this, Google is now pushing developers to adopt the use of Google Wallet for all in-app payments. Users that purchase apps already have a Google Wallet account by default, so while switching the pa... »read more

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