Google Plus low engagement beneficial

When Spinal Tap’s manager was asked whether the band was less popular because it wasn’t selling out large venues any more, he replied that the band was just as popular but that its appeal had simply “become more selective.” Google is apparently angling for something similar with its spin on Google+ engagement, as Google vice president of product Bradley Horowitz told The Guardian on Wednesday that Google actually wants there to be more friction that slows down users’ sharing over the social network.
“Friction can be a very good thing. We’ve introduced quite a bit of friction on our system,” he said, referring to the fact that users have to specify which circles they want to share with before... »read more

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