New version of Google Maps heralds major emphasis on location-based offers

Another day, another update to Google Maps for Android, right? Today’s update doesn’t have a long list of updates, but don’t be fooled into thinking that they are mere novelties; they are very important to Google’s digital ecosystem. Unlike Apple, who would wait until all the pieces were "perfect" and then release the service along with a major product launch or iOS update, Google is instead laying out bits and pieces, using feedback to polish each level as they go. But by looking at how the pieces are starting to fit together, it's easy to see that Google is building up a powerful mobile-driven offers and marketing service that will be more useful (and profitable) than the ads you currently... »read more

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