Twenty percent of drivers want cars that drive themselves

A new study from J.D. Power and Associates has revealed U.S. drivers are interested in adding one of the newest and most expensive technologies to their next vehicle — autonomous driving. The feature allows the vehicle to take control of acceleration, braking, and steering without any human interaction. While the technology is still being developed and tested, 20% of all car owners in the U.S. said they “definitely would” or “probably would” include the technology in their next vehicle, even after learning the estimated market price of $3,000. Prior to learning the price, however, a whopping 37% of people were interested in the feature. “Consumers are still learning about how autonomous driv... »read more

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