9% of U.S. consumers have canceled cable TV, study says

9% of consumers in the United States have already cut cable TV service from their monthly utility bills, the latest State of the Media Democracy survey from Deloitte indicates. The company also found that 11% of U.S. consumers are considering cutting cable TV. Younger generations are more likely to get rid of cable TV, too. Deloitte found that 19% of those aged 23-28 are thinking about canceling cable while 13% of Generation Xers and 7% of baby boomers said they are considering doing the same. “For the first time, less than half of all viewers say they have viewed their favorite shows live on their home TV,” Phil Asmundson, Deloitte’s U.S. Media & Telecommunications Sector Leader said. “In 2... »read more

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