T-Mobile gives Wildfire S, free SMS to keep iPhone defectors
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T-Mobile has been giving staff a flurry of options to try and keep customers from jumping ship for the iPhone 4S. New staff memos have shown the carrier giving out 500,000 text messages to existing T-Mobile subscribers who have unlocked iPhones. This would be to address those between October 18 and 20 who have a "high likelihood to churn" because they want a new iPhone, TmoNews saw.
Another offer is pitched more at those who would leave for the iPhone 3GS. T-Mobile would specifically try to pitch the "value of the open Android market place" by reminding them they can now get the HTC Wildfire S for free on a hardware upgrade and with a rebate. The choice is unusual given its status as an entr... »read more
More at: Electronista Add additional source
Filed in: Cell PhonesHTCT-MobileWildfire S