RIM faces legal strife over BBM name
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Poor old RIM: even during the season of goodwill to all men, the company cannot catch a break and is being dragged back to court over the use of the BBM trademark.
BBM is shorthand for BlackBerry Messenger, RIM's 'Berry to 'Berry instant messaging service, but it's also the name of a Toronto-basee broadcast industry group called BBM Canada (obviously).
"We want our name back. I find it kind of amazing that this wouldn't have been thought about before they decided to use the name. The same thing goes for BBX," said Jim MacLeod, CEO of BBM Canada. »read more
More at: TechRadar UK Add additional source
Filed in: RIM BlackBerry