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TiVo issues 30 for 30 interactive ad challenge to shift how brands buy advertising

TiVo issues 30 for 30 interactive ad challenge to shift how brands buy advertising Created by MG1 on Oct 15, 2010

The way TiVo sees things, advertisers shouldn't foolishly pay for ads no one is watching thanks to their DVRs, when they could use the same money to pay TiVo -- a DVR company -- for special ads DVR us... »read more

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