Panasonic VIERA TX-40CX680 Pro Reviews

Though the TX-40CX680B's 4K resolution is the headline-grabber, the emphasis from Panasonic on this 40-incher is on better pixels rather than more pixels. Overall that rings true on the TX-40CX680B, though the standout exception is standard definition, which does look soft and noisy. Great colours and black levels help mark this TV out as something special, though if nothing else its 3840x2160 pixels offer proof that the 4K revolution is all-encompassing. Will we even have non-4K TVs in a couple of years? Probably not. Not solely because 4K proves irresistible, but because TVs like the TX-40CX680B are already the entry-level for other must-have features like smart TV, though few will get close to the new Firefox OS. As impressively simple as the Firefox OS is, it's Freeview Play that will entice UK buyers. It was on the brink of availability at the time of this review, but judging by its canny integration into the TV's core user interface, it's raring to go. From its low price-per-pixel to the latest in smart TV and catch-up apps, the TX-40CX680B could turn out to be one of the bargains of year.