Despite Hacks, Sony Is Still Asia's "Most Valued Brand
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It's lost billions over the past few years and been publicly shamed by one of the world's biggest ever online security breaches, but according to a survey across ten markets Sony is still Asia's "most valued brand".
The results are part of the TNS Top 1000 Asia-Pacific Brands survey, which polled 3,300 people between the ages of 15-64 to ask their most "valued" brands in a range of categories including fashion, phones, TV sets, etc.
That's part of the reason Sony won out, as it could be voted for in a whole range of categories, while some other big brands that may only make cars or clothes could only be voted for in one. »read more
More at: kotaku.com Add additional source
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