Logitech CEO: Google TV was 'a mistake' that 'cost us dearly'

Speaking during the company’s Analyst and Investor Day recently, Logitech CEO Guerrino De Luca admitted the failure of the Logitech Revue Google TV set top box. De Luca said that Logitech has “no plans to introduce another box to replace Revue” after realizing that the launch of a “beta product” was “a mistake of implementation of a gigantic nature.” Like Apple and Sony, Logitech had dreams of breathing fresh life into the television market, but combined with “miscues in EMEA” the launch ended up costing the company more than $100 million in operating profits and, despite advertising efforts with Kevin Bacon, did little to attract consumer interest. Read on for more.
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