Amazon set to purchase mobile ad company, get in the game

A couple of weeks after speculation arose that Amazon would sell ad space on the screensaver for the Amazon Kindle Fire's welcome screen for $600,000, the rumor has broadened into a plan for Amazon to create a mobile ad network. To help it get started, Amazon might be looking to purchase Jumptap, a company already in the mobile advertising business. According to sources for AdAge, the online retailer has also looked at purchasing other firms in the same line of business. Additionally, Amazon hired Jamie Wells away from Microsoft where he was in charge of global product marketing for mobile display and apps. His LinkedIn page says he is currently hiring candidates for mobile ad sales and mark... »read more

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